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Taxi advertising, done right



Taxi advertising in Zurich & Basel – visible across the city with Cabvertising

Taxis are everywhere — especially where Zurich and Basel are most active!


We offer taxi advertising in Switzerland with a focus on Zurich and Basel.

Great for brand awareness, retail, employer branding, trade fairs and events: planned by touchpoints, time windows and audiences.

Local touchpoints: Zurich & Basel

Taxi advertising performs where people are on the move: arrivals, transfers, shopping, work and nightlife. With the right planning, your campaign shows up in the moments that matter.

Zurich – business, retail & nightlife

  • Zurich Airport (ZRH) & Airport City – arrivals + business travel
  • Zurich HB (main station) – commuters, arrivals, city traffic
  • Bahnhofstrasse / Paradeplatz – premium retail & finance
  • Zurich West (Hardbrücke / Prime Tower) – offices, afterwork, dining
  • Messe Zürich / Oerlikon / Hallenstadion – trade fairs, shows, sports
  • Bellevue / Seefeld / lakefront – leisure & weekend audiences

Basel – pharma, fairs & tri‑border region

  • EuroAirport Basel–Mulhouse–Freiburg (BSL/MLH) – arrivals + international visitors
  • Basel SBB / Badischer Bahnhof – commuters & business travel
  • Messe Basel – trade fairs, congresses, Art Week
  • City center (Marktplatz, Barfüsserplatz, Clarastrasse) – shopping & dining
  • St. Jakob area – stadium, St. Jakobshalle (sports & concerts)
  • Life‑sciences hotspots – Novartis Campus, Roche, hospitals

Typical audiences in Switzerland

Taxi advertising reaches people in motion — with high‑quality contact and everyday repetition. Especially relevant in Zurich and Basel:

Business travelers & commuters

Around airports, stations, hotels and business districts — daily recurring reach.

Pharma & life sciences

Basel as a global cluster: congresses, launches and employer branding.

Finance & insurance

Zurich as a financial hub: premium presence in the city center and office areas.

Tourists & city breakers

Downtown, hotels and attractions — strong during peak seasons.

Event & trade‑fair visitors

High spikes around Messe Basel, Hallenstadion and St. Jakobshalle.

Expats & students

International audience around ETH/uni, start‑up hubs and city life.

Annual peak events

Align your campaign with times when Zurich and Basel attract especially high footfall (selection; timing can vary by year):

Zurich

  • April: Sechseläuten (spring festival)
  • April: Zurich Marathon
  • August: Street Parade
  • September: Knabenschiessen (local festival)
  • Sep/Oct: Zurich Film Festival (ZFF)

Basel

  • Feb/Mar: Basel Fasnacht (carnival)
  • June: Art Basel (Art Week)
  • July: Basel Tattoo
  • October: Swiss Indoors Basel
  • Late Oct/Nov: Basel Autumn Fair (Herbstmesse)



Your taxi ad formats


Exterior taxi advertising

The DoorCover (door panels) is one of the largest, most visible ad surfaces on a taxi. Your message moves through Zurich and Basel every day — full‑color and durable.

Why it works in Switzerland:
• Visible around high‑traffic touchpoints: stations, airports, downtown, business districts, fairs.
• Mobile OOH: frequency + repetition in everyday movement.
• Planable by city and time window (e.g., event weeks).

Ideal for:
• Brand awareness, retail & luxury, food & delivery, apps/services, employer branding (pharma/finance).


Get a DoorCover quote

In‑car advertising (headrests)

A ride often lasts 15–20 minutes. During that time, your message sits directly in the passenger’s line of sight.

Headrest posters deliver a rare, high‑attention context — and pair extremely well with exterior coverage.


Get an in‑car quote

Cabvertising Switzerland

Cabvertising Switzerland is your partner for taxi advertising in Zurich and Basel — a mobile OOH medium that’s visible across the city every day.

We run the full setup: consulting, touchpoint‑based planning, production (print/vinyl), installation, quality control and photo documentation.

What you get:
• Exterior: DoorCover (doors)
• In‑car: headrest posters
• Local planning by touchpoints (airport, station, downtown, fairs, hotels, nightlife)
• Ongoing care: checks, replacements if needed, reporting

Whether it’s a local activation or a combined Zurich & Basel rollout, we ensure professional, consistent execution — with a single point of contact.

Frequently asked questions

Quick answers about taxi advertising in Zurich and Basel. If you already know your basics (city, timing, format), feel free to send them right away.

In many cases, you can start with just a few vehicles — depending on city, format and availability. We recommend the right volume based on your goals and duration.

After artwork approval, production and installation typically take a few weeks. If it’s urgent, we can check express options.

For sustained visibility: 3–12 months. For events/promotions: 1–3 months or targeted around peak weeks.

DoorCover (exterior doors) and in‑car headrest posters.

Pricing depends on format, number of taxis, duration and production. You’ll receive a transparent quote including planning and installation.

Yes. We plan visibility around your touchpoints (e.g., airport, station, downtown, fairs/events) and target audience.
Request a quote
Cabvertising Schweiz

Tap into the power of taxis for your Zurich & Basel campaign!


Put your message on the streets — and reach people exactly when they’re on the move.

Or email us directly: info@cabvertising.media